Not long ago, our company participated in a China trade fair held in Poland. Under the new normal of the epidemic, the Internet era has brought more choices and possibilities to the exhibition industry. As it was the first time to participate in this form of exhibition, everything was still unfamiliar, the mode of online exhibition was not mature enough, the fluency and depth of online communication was not enough, and there were still many shortcomings compared with offline exhibition.
The exhibition is to a large extent an important channel to get new customers, online communication is difficult to tell the product thoroughly, the semi-closed environment of the offline exhibition, coupled with the organizer’s exhibition guide and dynamic line design and guidance, it is easy to let people immerse themselves in the exhibition hall and be able to spend half a day or even a few days of in-depth shopping. However, it is difficult to control the online professional audience, especially now in the information age, people’s attention is easily distracted, and it is difficult to invest as much energy as attending online exhibitions. But I believe that in the future, the co-existence of dual lines can bring good results to exhibitors and visitors.
Post time: Aug-24-2022